Cleveland Mayor Frank G. Jackson along with Tracey Nichols, Director of the Department of Economic Development, unveiled the new Cleveland Department of Economic Development business attraction effort and website: www.rethinkcleveland.org.
The website is sponsored by the Cleveland Citywide Development Corporation and will be the online platform for the City of Cleveland Economic Development Department to showcase its services and provide assistance to companies starting, expanding or relocating to Cleveland.
“Cleveland is a great place to do business,” said Mayor Jackson. “This website will make it easier for businesses to find what they’re looking for in Cleveland, whether they need to find available property in the city or need assistance with economic development tools.”
The website, developed by Atlas Advertising, a national economic development marketing firm, was specifically designed to target business leaders, small business owners, entrepreneurs, developers, business location decision makers, real estate brokers and site selectors. It offers a customized-to-Cleveland real estate search tool, Insite, which allows clients to search properties by a variety of characteristics and print a report for decision makers.
“The City of Cleveland competes with cities and counties across the United States as well as global destinations to gain the attention of companies and site selectors,” said Director Nichols. “Our goal is to not only market the high level of work that our team does to assist companies with expanding or relocating to Cleveland, but to also develop Cleveland’s image nationally and internationally as great place to do business.”
The focus of this marketing effort is helping businesses and site selectors rethink Cleveland. Market research indicates that once business leaders, site selectors and real estate brokers get to know Cleveland, its development opportunities and economic environment, they consider it to be a viable and competitive business destination. The tagline, “Built by Industry, inspired by Innovation” pays homage to Cleveland’s industrial roots and focuses on the high level of innovation happening in the Cleveland economy.